I AM a practising journalist and have worked as a media consultant to faith-based enterprises for thirty years. For the past twelve years I set up and ran Lapido Media, registered with the Charity Commission, working successfully with mainstream journalists on religious literacy.
A secular journalist for many years myself, I am a cultural analyst who ‘gets’ the context in which faith-based charities must swim, and can help you with your all-important messaging, so you can make your voice count. But it works both ways. I also understand why the globalized context clashes with the media’s idea of itself as ‘secular’, and can help deliver better, truer stories based on how people really self-identify and the language they use.
One colleague with whom I worked successfully on the PR for Lady Susie Sainsbury’s Save St Mark’s Church campaign – it was being developed as a beauty spa – wrote recently: ‘You have a calling towards helping others separate the wheat from the chaff – with very clear recognition of the boundaries.’
I have worked on projects and for clients all over the world, from Malaysia to New York to Sierra Leone and Uganda. I would be very pleased to discuss how I might help you.