I AM a practising journalist and have worked as a media consultant to faith-based enterprises for thirty years. For the past twelve years I set up and ran my own charity, Lapido Media, registered with the Charity Commission, working successfully to deliver religious literacy to mainstream journalists.
A secular journalist for many years myself, I am a cultural analyst who ‘gets’ the context in which faith-based charities must swim, and can help you with your all-important messaging, so you can make your voice count.
The contemporary context means we have opportunities like almost never before to speak what Temple Gairdner called a ‘song note’ into the religiously illiterate noise all around us. ‘We need a song note in our message . . . not the dry, cracked note of disputation . . .’
One colleague with whom I worked successfully on the PR for Lady Susie Sainsbury’s Save St Mark’s Church campaign – it was being developed as a beauty spa – wrote recently: ‘You have a calling towards helping others separate the wheat from the chaff – with very clear recognition of the boundaries.’
I have worked on projects and for clients all over the world, from Malaysia to New York to Sierra Leone and Uganda. I would be very pleased to discuss how I might help you.